Customer advocates represent your most profitable strategy for financial growth. They:

- purchase again from you;

- purchase related products and services from you;

- provide enthusiastic referrals to friends and colleagues; and

- provide a rich source for innovative ideas to fuel continued growth.

Customer Advocates impact both the top line, in terms of additional revenue, and the bottom line, in terms of decreased cost of sales. The primary driver of Customer Advocacy is the value your product or service provides the customer … as perceived by the customer. You must make her life easier at a reasonable cost. This value perception is driven, in turn, by five universal elements of customer satisfaction: Service, Quality, Performance, Timeliness, and Cost. How well your company performs in each area directly impacts Customer Advocacy and corporate growth.

Knowledge Wave's Customer Advocacy Blueprint (EAB) is the enterprise solution for measuring, analyzing, and improving customer advocacy. The Customer Advocacy Blueprint creates a comprehensive experience feedback management program that enables you to understand the key drivers of customer advocacy for each customer segment … and each customer! Knowledge Wave's Customer Advocacy Blueprint provides you with the real-time understanding of your customers’ value perceptions you need.
Customer Advocacy Blueprint Key Features include:

	Data Collection and Integration — From global sample management to enterprise-wide deployments, Customerwave ensures you gain maximum data with minimum imposition on your customers. Customer feedback is gathered across multiple customer touch-points and across multiple languages with full internationalization. We integrated distributed customer information stored in multiple silos, bringing all relevant customer information together.
	Analysis and Reporting — From enterprise-wide reporting to unique reporting requirements for individual business units, CustomerWave provides you with relevant, actionable information. Reports are delivered for the enterprise, analyst, scorecard, end user, sample management and action planning. Information comes in context, such as what are the key drivers and actions that impact this key customer experience? CustomerWave delivers this to the people in the organization that can act upon it, whether it’s the CEO or the front-line employee. Use operating, analyst, and end user reports to understand where your customers rate you. Build Customer Loyalty Indices (CLI) and Key Performance Indicators (KPIs) to understand where your customer experience impacts loyalty.
	Trebax DataLink — Use Knowledge Wave's Trebax DataLink to link customer experience data to operational and financial data to get a complete view of the enterprise impact - and understand the long-term growth potential of your company.
	Operationalize — Build a company that outperforms your industry with Knowledge Wave's Strategic Consulting. Adapt top-achieving company’s best practices to make your company successful. Knowledge Wave works with you across your entire company to ensure maximum profitable growth.

Implement the Customer Advocacy Blueprint today and arm yourself with the plan for your success.