Do I know who my competitors truly are?
	How well do my products and services meet my customers needs today? How well will they tomorrow?
	Is my new product or service the correct one for the market?
	How do I best position my product or service against competing offerings?

Conducting web-based market research is a swift and effective way to obtain answers to important questions before investing a lot of time and money on a new venture, product, or service. Forward thinking firms are using Knowledge Wave's EEM MarketWave™ solution to gather vital information about current market trends, customers, and competitors that guide them in making strategic business decisions and help them identify potential areas of growth.

By collecting and analyzing information about multi-faceted aspects of customer experience and opinion data (such as opinions and perceived value, purchasing power, buying habits, demographics, etc), market researchers can make informed decisions about future investments. This valuable information also helps organizations maximize the impact of their communications through targeted messaging and direct marketing campaigns. MarketWave™ offers a number of features specifically designed for professional market research:

	Reduce potential bias by using MarketWave™ advanced research features including randomizations, exclusive choices, fixed-sum questions, and fixed position choices.
	EEM MarketWave™'s multi-lingual, multi-modal capabilities allow researches to survey respondents in their preferred language and by any contact method (e-mail, web link, web pop-up, telephone, mobile device or IVR), combining all responses into a single set of data for analysis.
	Multi-media support for adding images, videos, and other interactive elements to your survey to enhance respondent knowledge of the product or service being tested.
	Reduce the dropout rate by using advanced table questions that combine multiple questions within a single web page table to increase response rates.
	Robust real-time reporting and analytics of structured question types as well as data mining algorithms to find hidden keyword associates in unstructured (open-ended) data.
	Automatic alerts assigned to specific questions can be used to instantly notify organizations on new and immediate opportunities.
	Point-of-sale, point-of-use, and intercept surveys are available using MobileSurvey on a Palm or PocketPC device.
	EEM MarketWave™'s feature-rich offering meets the requirements of advanced market researchers while the user-friendly interface makes it operable for individuals regardless of their familiarity with online survey software.
	Knowledge Wave Professional Services can assist in project development, deployment and management of your market research application.

EEM MarketWave supports any marketing research study you can envision, and also provides several surveys commonly used throughout Marketing Departments as templates:

	Market Research Survey - Marketing Departments can take advantage of the following advanced features and the user-friendly interface enabling more customized and relevant surveys. MarketWave™'s real-time capability reduces the speed to activate a survey and provides access live data. Marketing Departments can be ready to update, change or correct their marketing activities instantly, if needed.
	Corporate Brand Identification - Quantifying a brand's image, loyalty and overall equity are processes that are often dedicated a large portion of time and concern throughout the global marketplace. Across cultures, the customer perception of a brand often indicates its success. Therefore implementing Brand Survey solutions powered by EEM MarketWave, and testing and measuring brands in faster and more efficient ways has also become a highly valuable business practice. MarketWave provides access 24/7 to track and measure survey results from thousands or millions of customers. And because EEM MarketWave is an online solution, valuable customer data can be accessed from the secure EEM MarketWave Web site anytime, anywhere.
	Corporate Image Assessment - A company's corporate image can be defined as how an organization is currently perceived in the marketplace, by employees and customers. Though the most visible aspects of a corporate image are the company name and logo, the image is actually a sum of tangible and intangibles that a customer or employee may have seen, read, heard or thought about an enterprise. To effectively measure company image across a global marketplace, enterprises can benefit from EEM MarketWave's fully scalable platform supporting multi-lingual survey and reporting capabilities.
	Customer Profiling - Customer profiling is the process of gathering data about customers such as age, income, gender, education, and buying patterns. Through Customer Profiling surveys powered by EEM MarketWave, companies can take advantage of the latest internet technology and online survey & reporting tool to capture and analyze critical customer demographics and behavior using a single platform. MarketWave's ability to integrate with and update your existing CRM or other internal system(s) enables you to create more accurate and personalized profiling surveys within your organization.
	Customer – Product/Service Gap Analysis - Unfortunately, no matter how unique and valuable your products and services are today, new competition will soon emerge and your customers’ needs will soon change. Gap Analysis Provides a distinctive look into the gap between what your customers expect and what your company currently offers. By aligning your development and operational strategies with the trajectory of your customers, you ensure that they remain customers in the future. By uncovering under-served customer groups, you explore new markets before the competition even thinks about them.
	Product Acceptance Survey - Once a new product or service has proven to be of interest to a pilot group of customers, you will want to measure its success in the broader market before making a large investment in sales, marketing, and production infrastructure. MarketWave's Product Acceptance Survey describes the target market in terms your staff can understand, identifies the strategies to which different customer segments will respond, and projects the bottom line success of the new offering.