Your Partners' experience determines how much business your partners will send your way, how fast you grow and how profitable that growth will be. It also has a significant impact on your end customers’ perception of your brand, your products and your level of service.

Do you know what your business partners, VAR's, distributers or other channel partners think about doing business with you? You probably know how much business your partners are doing with you, but do you know “why?” More importantly, you need to understand whether they will continue to do business with you and refer their customers to you. This is at the heart of your financial success because repeat customers and referrals are the most cost effective means of growing a business.

Leading companies are utilizing Knowledge Wave's EEM PartnerWave™ solution to find out. EEM PartnerWave™ allows you to collect regular feedback from your partners providing insight into their intentions going forward.

EEM PartnerWave™ is a real-time, hosted web-based solution designed for flexibility, ease of use and actionable data results. By implementing EEM PartnerWave™ you can continuously measure and improve the partner experience across your channel, and institute relevant and timely recovery efforts when you fall short of partner expectations. Once you have collected partner responses, EEM PartnerWave™'s rich online reporting and analysis delivers actionable data on a variety of key partner motivators, including:

	Product quality
	Product availability
	Ease of doing business with you
	Pre- and post-sales support and effectiveness
	Segmented performance metrics
	Quality of service
	Overall reliability

Knowledge Wave Enterprise Experience Management (EEM) solutions not only let's you determine what your partners think, but also what your end customers think. By working with your partners, you can also implement EEM CustomerWave™ - a customer experience management solution - to gain visibility through your channel to your end customers’ experience. When you combine EEM PartnerWave™ with EEM CustomerWave™, both you and your partner gain invaluable insights across all customer touchpoints. Companies can work with their channel partners to maximize the customer experience, providing relevant and timely marketing, sales, and service help. The partners can flag issues for their manufacturers and give them an early warning into revenue inhibitors. Both you and your partners can improve the customer experience, focusing on drivers of accelerated growth and removing growth inhibitors. It’s a winning combination — both you and your partner have more loyal end customers through repeat business and referrals to help you grow profitably.

To make more effective decisions, information must be accessible, available and actionable to your entire organization—across different management levels, multiple departments, different time zones, and varying locations. By improving the partner experience, a company begins to positively impact the number of customers the partner will recommend you to as a first solution. The more partners you have saying good things about you, the faster and more profitably you will grow. Especially since they directly impact your end customer’s experience. When your partner’s experience is matched with partner financial data, such a gross margin, you can instantly see how to manage your partner portfolio.