Knowledge Wave Drives Innovation with Market Research

Friday, September 10, 2010

Research is to see what everybody else has seen, and to think what nobody else has thought

Albert Szent-Gyorgyi

Drive Innovation with Market Research

Full-service custom research-based solutions

Change is the only way for your company to thrive in the long-term. But reactively running down blind alleys will only waste resources, time, and - eventually - get you stuck. That's why you perform market research to explore new markets, product features, and service offerings before committing yourself to a plan of action.

At the same time, you cannot afford to wait too long and risk being caught in heavy front-end analysis paralysis. Your competitors are making their own investments, your customers' needs and attitudes are changing, and new technologies are constantly disrupting the market. You need to be quick with change that is based on data that is both valid and reliable.

Knowledge Wave's statistical and research professionals help you walk the fine line between too much data and too much time lost. By delivering "just enough" information just in time, you are able to test your ideas quickly, make adjustments, and drive your business forward.

To learn more about market research you can trust, call us today at 1.800.329.9159.

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Market Research

Quantitative Research

Answering those "what-if" questions quickly and reliably helps you to make decisions about the direction of your business in a manner that is timely. And with knowledge Wave research team behind you, you will have the added confidence of having senior, results-oriented professionals on your side.

Here are just a few of the types of statistical analyses we can help you with:

Sample size and power analysis
Complex statistical testing (ANOVA, time series, hypothesis testing
Psychometric analysis (Factor and Reliability analysis)
Segmentation (Cluster analysis, CHAID / CHART)
Perceptual mapping (Multidimensional and Correspondence analysis
Predictive models (Regression, PLS)
Formal design experiments (Conjoint analysis, paired comparisons)

Learn More about our EFM Solution

Qualitative Research

Exploring the reasons behind attitudes and beliefs is often more important than quantifying them. Understanding the root of an opinion - whether conscious or not - allows you to solve the root problem and earn the customer's loyalty.

With our innovative and cost-effective focus group and in-depth interview methodologies, Knowledge Wave's moderators, researchers, and recruiters can help you:

Segmentation and profiling
Usage and attitude testing
Advertising research
Brand / pricing research
Competitive analysis
Product / Service initiation testing
Motivators and barrier research