How Intelligent is Your Business?

Business Intelligence (BI) seems to mean a lot of different things for a lot of different companies … and vendors. Many talk about it in technological terms: New systems, new software, new implementation and support “opportunities”. Others talk in terms of the business strategies made possible by the new technologies: Decreasing data latency, increasing data cleanliness and centralization, expanding data access. All in an effort to help end-users extend their reach, capability, and impact on the false assumption that more data naturally makes you more smarter. Still others point at the problems inherent to this approach and talk about BI in terms of the user’s experience. If it isn’t quick, easy, pretty, and (ultimately) entertaining, people won’t use it and millions of dollars will be thrown away.

At Knowledge Wave, we think of BI as a philosophy; a way to approach your business that helps you to improve both customer loyalty and operational efficiency. Ultimately creating a more-profitable, growth-oriented, and visionary firm.

Yes, there is a technology component. Knowledge Wave recommends using a suite of technologies that are proven, widely-adopted, secure, stable, and cost-effective. For more than 10 years Knowledge Wave has been a Microsoft Gold Partner with two of our many competencies in Business Intelligence and Data Warehousing. At the top of the stack lies user-facing tools that are both familiar and intuitive, decreasing ramp-up time and increasing adoption rates. A Microsoft-based BI solution is much more likely to deliver positive ROI in a short time frame than any other competing suite.

And yes, this technology will support faster decision making. With Knowledge Wave’s proven adoption strategy, however, you will ensure that actual decision-making is not only faster but accurate and consistent. We combine best-practices in data architecture and data cleansing; early and frequent end-user training and feedback cycles; and implement targeted, narrow roll-outs to ensure you drive success through repeated success.

Finally, Knowledge Wave has pioneered the inclusion of non-operational data in your BI ecosystem. By including opinion data from customers along with unstructured data from the wider web community, you will create a BI system that is truly representative of your market and your niche. The level of insight at both the company-wide and individual-customer levels supported by a Knowledge Wave BI solution will drive customer loyalty, employee productivity, and long-term company growth.